Why Data Rarely Changes Decisions (And How to Fix It)
Most analytics initiatives do not fail because of bad data or poor tools.
They fail because the business does not have a clear reason to use them.
In this video, I walk through a simple non technical checklist we use at OrangeQuery to understand why analytics adoption stalls and what actually makes data useful in day to day decision making.
The framework is called CLEAR.
Clarity
Levers
Execution
Accountability
Rhythm
Each element focuses on how decisions really get made inside organisations rather than how analytics works in theory.
This is not about building more dashboards or rolling out new tools.
It is about creating a clear reason for people to engage with data act on it and come back to it week after week.
If you are responsible for analytics reporting or decision support and your investment in data has not delivered the impact you expected this video is for you.
